'Blind Side of a Secret'

Blind Side Of A Secret, 2007 from Yoshi Sodeoka on Vimeo.

[W]hen Daniel Dennett, for example, advocates a shift from Cartesian notion of the Self as the central controlling agency of psychic life to a notion of the auto-poetic interaction of competing multiple agents, does this not echo the shift from central bureaucratic control and planning to the network model? It is thus not only that our brain is socialized –- society itself is also naturalized in the brain, which is why Malabou is right in emphasizing the need to adress the key question: "What is to be done to avoid the consciousness of the brain coinciding directly and simply with the spirit of capitalism?"

Savoj Zizek, First as Tragedy, then as Farce


As Zizek reiterates, consciousness is an illusion created by a socialized system. In the era of digital capitalism, decentralized bureaucracy really begins to resemble a socialized financial system -- modern day capitalism as an illusion for a latent socialized force.

Nice Nice - Everything Falling Apart from Yoshi Sodeoka on Vimeo.

It just really seems - could it be? - that this is, appears to be, a good thing?


Yoshi Sodeoka is a New York based artist, designer and musician who has been producing both art and commercial projects since the early 1990s.